exclusively coastal cowgirls & cowboys

Meet the Owner

Heya, I’m Peita – the owner and founder of Western Surf Co., a proud South Australian brand inspired by the coastal lifestyle and country spirit.

At Western Surf Co., we create handcrafted accessories and apparel designed with quality, durability, and individuality in mind. Each piece is crafted using high-grade materials that withstand Australian working conditions while maintaining a unique, stylish edge.

Our mission is simple: to offer products that feel authentic, celebrate individuality, and let you express who you are, whether you’re by the coast, on the land, or anywhere in between.